On Thursday, April 15, Varteks opened the doors of its new store in the popular Lumini Shopping Centre in the vicinity of Varaždin, Ulica grada Lipika 15, Donji Kneginec. The stylish premises of this cult Croatian fashion brand offer wonderful new models from women’s and men’s spring and summer collections.
New, completely altered business conditions call for new solutions, adaptation and change. At this time of general stagnation and uncertainty, Varteks has sufficient business courage and wisdom to continue expanding its retail chain, in response to the wishes and needs of all lovers of quality and valuable designer clothing.
Across several different, though connected fashion lines, Varteks’ vision for spring and summer, signed by creative director Martina Vrdoljak Ranilović, exudes the simplicity and ease of everyday elegance, made particularly attractive by its adaptability to different clothing styles and social occasions. Garments are easy to combine, match and upgrade, making them fantastic basic pieces for a variety of different combinations. Classic with a twist, as a recognizable part of Varteks’ aesthetics, is unmistakably woven into the new collection that combines inescapable recent trends and inspiration drawn from the past, evident in cuts and details, that make the collection contemporary and, above all, wearable. The collection elicits the sense of serenity and optimism, highlighted by bright colours, playful and striking patterns, paired with casual materials and cuts. For many seasons, popular suits consisting of a jacket and a skirt or trousers in the same colour or pattern have been the backbone of the women’s collection, while the men’s collection focused on casual suits suitable for both formal and leisurely occasions. Of course, all this is rounded off by timeless quality that has been in Varteks’ DNA from the beginning, a synergy of top-quality, refined fabrics, perfect cuts and meticulous workmanship.